C.B. Jisso Positions Malankara Credit Society for National Leadership

Jisso’s influence in South India stems from a series of aggressive structural reforms that modernized the cooperative model across Kerala, Tamil Nadu, and Karnataka. His leadership introduced the country’s first diamond-backed loans and established the state's initial 24x7 cooperative branch. Beyond local operations, he secured the society's membership in the International Cooperative Alliance, aligning regional practices with global standards.

Industry analysts point to his focus on digital integration and responsible lending as the catalyst for his current momentum. By prioritizing policy advocacy alongside day-to-day financial management, Jisso has shifted the perception of cooperatives from traditional local savings hubs to modernized, technology-driven entities. This track record of balancing institutional growth with core cooperative values has solidified his reputation as a transformative candidate ahead of the upcoming national election.