The platform, represented by a mascot of an alpaca in a tuxedo, functions as a personal secretary for those navigating career uncertainty. Users upload resumes, and the software identifies suitable openings, drafts tailored cover letters, and bypasses the manual labor of scanning job boards. For one anonymous former major bank employee, the service secured an interview at Swiss Life within five days of activation. Ergen, who previously worked at Credit Suisse, SIX, and Vontobel, developed the tool to level the playing field as corporations increasingly deploy algorithms to filter candidate applications.
Since its June launch, Bewerbino has attracted approximately 300 registered users, with roughly 12 percent opting for the paid tier. Ergen plans to scale the platform beyond Switzerland and expects to develop dedicated mobile applications once the user base hits 1,000. While the software struggles with highly unconventional career paths, it excels at matching keywords across disparate job descriptions. Ergen argues that even high-level roles, including portfolio managers and investment bankers, face imminent automation pressures. He views his platform not as a replacement for human judgment, but as a necessary survival tool, allowing professionals to adapt to a landscape where machine-to-machine communication is becoming the standard for recruitment.
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