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Ukrainian Drone Strikes Hit Wildberries Logistics Hubs

Two warehouses belonging to Russia's largest online retailer, Wildberries, caught fire overnight following a series of Ukrainian drone strikes. The attacks, part of a broader campaign targeting the country’s economic infrastructure, forced mass evacuations in Penza and damaged logistics facilities across Udmurtia, testing the resilience of Russia's consumer supply chain.

Ukrainian Drone Strikes Hit Wildberries Logistics Hubs

In the Penza region, a drone strike resulted in one injury and the emergency evacuation of nearly 200 people. A separate incident at a logistics facility in Udmurtia triggered a fire, though local officials reported no casualties. While unconfirmed reports surfaced regarding a third strike at a sorting center in Perm, company representatives maintained that operations there continue without interruption.

Wildberries is currently working to manage the fallout for third-party sellers who lost inventory in the blazes. To mitigate the economic impact on smaller businesses dependent on the platform, regional governors are rolling out support measures, including low-interest loans intended to help merchants restock their goods. These strikes highlight the vulnerability of Russia’s domestic retail infrastructure as the conflict increasingly extends beyond military targets to affect the broader consumer economy.

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