Flavio Bolsonaro Launches Presidential Campaign in Sao Paulo

The candidate platform centers on aggressive tax reform and a hardline stance on crime, framing his run as a direct continuation of Jair Bolsonaro’s political legacy. His launch event drew significant international attention, bolstered by formal endorsements from Argentine President Javier Milei and Israeli Prime Minister Benjamin Netanyahu. This external backing highlights the campaign's attempt to maintain a global conservative coalition despite the former president’s current house arrest for his alleged role in challenging the previous election results.

Inside the campaign, the dynamics remain complex. Jair Bolsonaro delivered his support through an AI-generated message, underscoring the physical limitations imposed by his legal situation. Meanwhile, former first lady Michelle Bolsonaro addressed the crowd to appeal directly to women voters, urging unity to overcome lingering internal disputes. As the campaign gathers momentum, the candidate faces the challenge of balancing his father's polarizing influence with a strategy designed to win over a divided electorate.