Shopify Mandates Global Removal of Vape Products

The directive specifically targets the sale of e-cigarette products, marking a significant shift in the platform's hosting policies. While Shopify confirmed the authenticity of the notice sent to vendors, it refrained from providing further context regarding the internal decision-making process. This move aligns with a broader campaign spearheaded by U.S. state attorneys general and New York City officials, who are actively pressuring major digital infrastructure providers and payment processors like Mastercard to curb illegal nicotine distribution. By enforcing this ban, the company aims to mitigate regulatory risks and address growing public health concerns surrounding the illicit online vape trade.