BJP targets Gen Z in upcoming digital outreach workshop

National President Nitin Nabin will launch the session, which centers on adapting organizational messaging to suit the rapidly shifting landscape of social media. National General Secretary B L Santosh is slated to guide party functionaries through these updated outreach frameworks, emphasizing a data-driven approach to digital engagement.

This push for digital relevance coincides with the recent appointment of Deepak Mhaskey as the party’s National Social Media Convenor. A former chemistry professor known for his expertise in electoral data management, Mhaskey brings an analytical background to the role. He will lead the initiative alongside a new team of co-convenors, including Priti Gandhi, Shivanand Dwivedi, Alok Bhatt, and Arun Yadav. The effort seeks to bridge the gap between traditional party infrastructure and the digitally native habits of younger audiences, moving beyond legacy platforms to build deeper connections.