The Country Private Sector Diagnostic identifies tourism as the primary engine for this growth, projecting between $3.1 billion and $4.2 billion in potential investment. By modernizing land leasing and professionalizing site management, the country could support 180,000 jobs while diversifying its appeal beyond traditional landmarks. Parallel gains are expected in logistics, where simplifying land acquisition and digitalizing freight permits could draw $1 billion in capital and bolster the nation's role in the Middle Corridor.
In the pharmaceutical sector, the focus shifts to quality and regional integration. The World Bank recommends adopting international Good Manufacturing Practice standards and establishing bioequivalence laboratories to spur local production of generic medicines. These steps could unlock $188 million in investment and add 20,000 jobs. Lisa Kaestner, IFC Division Director for the region, emphasized that removing competitive barriers remains the essential catalyst for these gains, while Regional Director Najy Benhassine noted that sustained growth now depends on deepening the market reforms started seven years ago.





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