Working alongside its local partner, Delta Trading, Canon aimed to address the pressures of tighter operating margins and shifting customer expectations. Ayman Aly, Marketing Director for B2B at Canon Middle East, identified the country as a critical focal point for regional growth, noting that the company’s latest production hardware is intended to move print service providers away from legacy workflows toward more agile, digital-first operations.
The collaboration with Delta Trading emphasizes a service-heavy approach, providing Egyptian businesses with the technical expertise needed to manage faster turnaround times. According to Delta Trading CEO Mohamed Younes, the partnership is a direct response to the industry's need for high-quality, on-demand output. Beyond hardware, Canon utilized the event to promote its "Closer to Customer" strategy, gathering feedback on regional challenges to refine future product development. Sustainability also emerged as a core theme, with the company highlighting how modern, efficient production methods can simultaneously reduce environmental impact and improve the bottom line for local firms.
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