The initiative, managed by the East African Community Secretariat, targets Burundi, the Democratic Republic of Congo, Ethiopia, Kenya, Rwanda, Somalia, South Sudan, Tanzania, and Uganda. By focusing on regulatory capacity and market infrastructure, the project seeks to move beyond traditional trade, prioritizing the seamless flow of capital alongside goods and services.
EAC Secretary General Stephen Patrick Mbundi emphasized that deepening these markets is vital for mobilizing domestic investment. Beyond institutional upgrades, the program specifically targets the inclusion of women and young people, aiming to lower barriers to financial services. This effort aligns with the 2025–2030 EAC Cross-Border Masterplan and the broader African Continental Free Trade Area objectives. Ahmed Attout, the African Development Bank’s director for financial sector development, framed the investment as a practical step toward regional economic resilience, noting that integrated markets serve as a foundation for the continent's long-term transformation.
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