The friction reached a breaking point in April when former chief executive Nobuhiko Kawamoto publicly called for Mibe’s resignation. Despite the mounting pressure from legacy leadership, the current board has maintained its support for Mibe, arguing that his strategy is the necessary path forward. The automaker is currently struggling with the same headwinds as industry giants like Ford and GM, hampered by expensive electrification pivots and the intensifying dominance of Chinese manufacturers.
To counter these threats, the company is attempting a significant operational realignment. Management is currently focused on aggressive cost-cutting measures and a complete overhaul of its research and development processes. These efforts aim to stabilize the bottom line as the brand navigates a difficult landscape characterized by shrinking margins, foreign tariff pressures, and a tepid domestic appetite for battery-powered vehicles.
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