The campaign, which saw significant participation from BJP MP Harbhajan Singh and leader Tarun Chugh, positions the party's electoral strategy squarely against the current AAP administration. Chugh asserted that a 'double-engine' government is necessary to tackle the crisis, describing the prevalence of heroin as a monster devouring the state's younger generation. He claimed the Home Minister’s commitment carries the full weight of Prime Minister Narendra Modi’s administration.
Ashwani Kumar Sharma reinforced this stance by highlighting Shah's past record on national security, including the handling of Article 370 and Naxalism, as evidence of the party's capacity to deliver on its promises. While the event addressed broader regional concerns such as the financial crisis and agricultural issues, the message remained focused on the social urgency of drug abuse. Shah challenged the state government directly, accusing it of allowing the drug trade to flourish and urging voters to prioritize a drug-free future in the next election cycle.


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