Chief Minister Mohan Charan Majhi joined the campaign with a specific appeal for environmental mindfulness, urging participants to swap synthetic materials for cloth flags. He framed the initiative, originally championed by Prime Minister Narendra Modi, as a bridge between modern civic engagement and the foundational sacrifices of the independence movement.
Since its inception under the Azadi Ka Amrit Mahotsav, the campaign has evolved into a recurring fixture of the national calendar. Beyond the ceremonial marches, officials emphasize that the movement serves to reacquaint citizens with the legacy of the freedom struggle, turning the display of the Tricolour into a tangible expression of regional and national solidarity.





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