Influencer Cesar Gastelum killed during live broadcast in Culiacan

Local authorities in Sinaloa confirmed the death and launched a security sweep across the city, which remains a primary battleground for warring organized crime factions. The recording of the incident shows the assailants, both wearing helmets, targeting Gastelum specifically before fleeing the scene.

This public execution echoes the May 2025 murder of beauty influencer Valeria Marquez, who was also gunned down during a TikTok livestream in Jalisco. Investigators later linked that killing to Ramon Angel Alvarez Ayala, a figure identified by Security Minister Omar Garcia Harfuch as a leader within the Jalisco New Generation Cartel. The recurring nature of these violent acts against public figures has intensified scrutiny on the security crisis currently gripping the region.