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FIFA Retreats on World Cup Sell-Off as Infantino Faces Leadership Backlash

A failed bid to sell a $4.2 billion stake in FIFA’s commercial rights has ignited a revolt among regional soccer confederations. The abrupt cancellation of the proposal, intended to capitalize on World Cup revenues, has left President Gianni Infantino’s once-secure political standing vulnerable ahead of his expected 2027 re-election campaign.

FIFA Retreats on World Cup Sell-Off as Infantino Faces Leadership Backlash

The proposed plan to offload 20% of a new entity managing FIFA’s events triggered immediate resistance from stakeholders who felt excluded from the decision-making process. By shelving the deal, Infantino acknowledged the pressure from global associations demanding a return to established governance norms. Sheikh Salman bin Ebrahim Al-Khalifa, president of the Asian Football Confederation, publicly emphasized that any changes to the sport’s commercial structure must prioritize collective dialogue over unilateral action.

This friction marks a rare moment of vulnerability for Infantino, who has faced little opposition since succeeding Sepp Blatter in 2016. Analysts note that the speed of this retreat, coming just weeks after the president touted the record-breaking success of the latest World Cup, highlights deepening frustration with his centralized leadership style. Sports business experts suggest the incident has emboldened internal critics, potentially complicating his path to a fourth term during next year’s FIFA Congress in Morocco.

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