FIFA announced Tuesday its intention to launch a $20 billion entity tasked with managing the World Cup and secondary international events. The proposal includes offloading up to 20% of the subsidiary to private financial backers. While Trump and FIFA President Gianni Infantino have maintained a visible rapport following this summer's tournament hosted in the United States, the President explicitly distanced himself from the financial restructuring.
Complicating the optics of the deal is the reported involvement of Thrive Capital, a firm founded by Joshua Kushner. As the brother of Jared Kushner, the former President’s son-in-law, his firm is currently positioned to lead the prospective investor group. Despite these familial and political overlaps, Trump’s remarks serve to insulate his administration from direct influence over the commercial reorganization of the world's most popular sport.
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