Domestic performance remains the primary engine for the retailer, with France recording a 1% sales increase—the fifth consecutive quarter of growth. Simultaneously, the Brazilian division shifted from its recent slump to report a 0.4% uptick. While top-line revenue outperformed forecasts, operating income for the first half of the year reached 759 million euros, falling short of the 779 million euro target set by market observers.
Management is now looking toward a long-term stabilization strategy. The roadmap through 2030 relies on aggressive price reductions, heavy investment in digital service platforms, and a comprehensive cost-cutting program designed to insulate the group against volatile consumer spending patterns.





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