Rogers Wireless Growth Stalls Amid Competitive Canadian Market

Canada’s largest wireless providers are feeling the squeeze of a cooling population surge and aggressive discounting, as Rogers Communications fell short of second-quarter subscriber targets. The company added only 22,000 postpaid customers, missing the 26,726 expectation even as its media division delivered a significant revenue boost.

Editorial·July 22, 2026·reads: 457

The shortfall highlights the difficulty of maintaining growth in a saturated domestic market. Rogers reported flat wireless service revenue year-over-year, hampered by a decline in average monthly revenue per user, which slipped from C$55.45 to C$54.25. This downward pressure persists as providers fight for market share through deep discounts and pricing incentives.

Despite these wireless headwinds, overall performance remained strong due to a media sector surge. Total quarterly revenue reached C$5.615 billion, beating analyst estimates of C$5.55 billion. This 8% increase was anchored by a 53% spike in media revenue, largely fueled by the consolidation of Maple Leaf Sports & Entertainment and improved returns from the Toronto Blue Jays. Looking forward, Rogers plans to divest a minority stake in its sports and media portfolio, a move following its C$4.35 billion buyout of the remaining 25% interest in MLSE.