World Bank Invests $970 Million in São Paulo Economic Overhaul

Central to the strategy is the launch of Trampolim, a digital platform designed to bridge the gap between job seekers and employers. By providing training and matching services to an estimated 80,000 users, the portal targets service gaps in smaller municipalities. Simultaneously, the state is expanding the SuperAção SP Programme, which pairs social assistance with vocational training to steer vulnerable families toward sustainable careers.

Beyond labor market interventions, the package targets the state’s business climate. Authorities plan to streamline registration and licensing while centralizing tax collection to reduce administrative friction. These reforms extend to the governance of public-private partnerships in critical sectors like transport, energy, and water. By mandating the public disclosure of tax benefits and launching the 'Selo Investimento Verde' certification, the state aims to attract capital toward environmentally conscious industries. World Bank Country Director for Brazil, Cécile Fruman, noted that the program hinges on the synergy between a predictable regulatory environment and an inclusive, accessible workforce.