The strategy hinges on producing heavier cattle to satisfy the specific demands of buyers in the United States, Europe, and China. Guillermo Del Barrio, a local rancher, notes that this transition represents a direct response to the shifting economic landscape and the government’s push for broader trade access. The result is a structural transformation of a sector once defined almost exclusively by local needs.
Industry projections now target export volumes exceeding 1.5 million metric tons by the late 2020s. This shift toward an export-oriented model marks a departure from historical patterns, as the national herd expands to keep pace with international demand. By leveraging favorable market conditions, the administration hopes to cement the country's position as a primary global supplier of high-quality beef.





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