Since its 2017 inception, the exchange has captured roughly 43% of the world’s 741 million cryptocurrency owners. This expansion is increasingly supported by institutional interest, which grew 9% in the first half of 2026. While core crypto trading remains the backbone, the company has aggressively integrated stock trading, exchange-traded funds, and tokenized U.S. securities known as bStocks. These traditional offerings now generate over $80 billion in monthly volume, with bStocks securing $100 million in assets under management just two weeks after launch.
Co-CEO Richard Teng emphasizes that building user trust is the primary strategy as the company transitions into a comprehensive financial super app. By leveraging blockchain to offer stablecoin settlements and 24/7 access to traditional assets, Binance intends to reach underserved regions where legacy infrastructure falls short. Co-Founder Yi He noted that this shift mirrors a broader global migration in how individuals interact with financial services. To commemorate the anniversary, the firm launched a $4.5 million community rewards campaign dubbed "Built by You."
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