Uber Reverses European Expansion Plans to Target Delivery Hero

The company’s original roadmap for this year included a footprint in Austria, Denmark, Finland, Norway, the Czech Republic, Greece, and Romania. While launches in Finland and Denmark have already occurred, the remaining regional ambitions have been sidelined. By acquiring additional shares from Aspex Management, Uber has signaled that it prefers owning a dominant piece of an established player over the costly process of building market share from scratch.

This tactical retreat reflects a broader shift in the gig economy, where scale often trumps geographical breadth. Neither Uber nor Delivery Hero has issued a formal statement regarding the report, leaving the exact status of the remaining expansion markets—the Czech Republic and Romania—in limbo as the company prioritizes its financial position in the German firm.